Jiva Ayurveda's Handmade Soaps

Campaign for Jiva Ayurveda's Handmade Soaps

Objective:

  • Introduce Jiva Ayurveda's new range of handmade soaps to the market.
  • Highlight the unique benefits of natural ingredients and traditional Ayurvedic methods used in these soaps.
  • Drive both online and offline sales by creating strong brand awareness and customer engagement.

    • Target Audience
  • Primary: Health-conscious individuals aged 25-45, who prefer natural and organic skincare products.
  • Secondary: Beauty enthusiasts, eco-friendly consumers, and those interested in Ayurveda and holistic wellness.

  • Key Message: Experience the purity of nature with Jiva Ayurveda's handmade soaps – crafted with love, rooted in tradition.

    • Job : Campaign for Handmade Soaps
    • Client : Jiva Ayurveda
    • Content Writer : Vishakha
    • Art Direction : Jai Prakash Dangre
    • Year : January , 2022
    • Designer : Zulfiqar Idrisi

    Key Campaign Elements:

  • Host a launch event at a prominent venue, inviting influencers, bloggers, and media.
  • Include live demonstrations, product trials, and informative sessions on the benefits of Ayurvedic skincare.

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